DISTINCTIVE FEATURES OF DEVELOPING MARKETING ACTIVITIES IN INDUSTRIAL ENTERPRISES

This article examines the distinction between internal and external marketing environments. It discusses the factors shaping the internal environment that are controlled by company management, including technological processes, financial condition, organizational structure, and market selection. The role of controllable and uncontrollable factors in marketing activities and their impact on enterprise performance is also analyzed.本文探讨了内部营销环境与外部营销环境的区别。文中讨论了由企业管理层可控的、塑造内部环境的各类因素，涵盖技术流程、财务状况、组织结构与市场选择。此外，本文还分析了营销活动中可控与不可控因素的作用，以及这些因素对企业绩效的影响。