THE ADOPTION OF BIG DATA SERVICES BY MANUFACTURING FIRMS: AN EMPIRICAL INVESTIGATION IN INDIA

ABSTRACT Although some leading companies are actively adopting Big data services (BDS) to strengthen market competition , many manufacturing firms are still in the early stage of the adoption curve due to lack of understanding of and experience with BDS. Hence, it is interesting and timely to understand issues relevant to BDS adoption. The empirical investigation reveals that a firm’s intention to adopt BDS can be positively affected by the quality and benefits of BDS. Surprisingly, a firm’s absorptive capacity in utilizing big data and risks and costs associated with implementation and maintenance does not impact the adoption intention of BDS.摘要：尽管部分头部企业正积极采用大数据服务（Big data services, BDS）以强化市场竞争力，但众多制造企业仍处于技术采纳曲线的早期阶段，究其原因在于其对大数据服务缺乏认知与实践经验。因此，探究与大数据服务采纳相关的议题既具有研究价值也恰逢其时。实证研究表明，企业采纳大数据服务的意向可受其服务质量与收益的正向影响。令人意外的是，企业在大数据利用方面的吸收能力，以及与实施和维护相关的风险与成本，并未对其大数据服务采纳意向产生影响。