Revenue distribution of Starbucks 2009-2023, by product type

During the 2023 financial year, Starbucks generated a majority of its global revenue from beverage products which amounted to 21.68 billion U.S. dollars. In comparison, the revenue from its food products amounted to 6.59 billion U.S. dollars. The drop in revenue from 2019 to 2020 can be at least partly attributed to the coronavirus (COVID-19) pandemic. What are Starbucks’ total assets?With over 38 thousand Starbucks stores worldwide in 2023, the company has established itself as one of the world’s leading coffeehouse chains. During that same year, Starbucks’ total assets amounted to approximately 29.45 billion U.S. dollars. This figure represents an increase of nearly two billion U.S. dollars when compared to the previous year’s total of 27.98 billion in 2022. How much does Starbucks spend on advertising?Starbucks was valued at over 61 billion U.S. dollars worldwide in 2022, making it the second most valuable quick service restaurant brand in the world. In its fiscal year ending September 2022, Starbucks’ advertising costs totaled roughly 416 million U.S. dollars. This figure represents an increase in global advertising investments compared to the previous year, in which the coffeehouse chain spent 305 million U.S. dollars promoting its products and services.

在2023财年，星巴克全球收入的大多数源自饮品产品，总计高达216.8亿美元。相较之下，其食品产品的收入为65.9亿美元。从2019年到2020年的收入下降至少部分可归因于冠状病毒（COVID-19）大流行。星巴克的总体资产为多少？截至2023年，星巴克在全球范围内拥有超过38,000家门店，已确立其作为世界领先咖啡连锁品牌之一的地位。同年，星巴克的总体资产约为294.5亿美元，相较于2022年的总计279.8亿美元，增长了近20亿美元。星巴克在广告上的支出是多少？2022年，星巴克在全球范围内的估值超过610亿美元，使其成为世界上价值第二高的快餐连锁品牌。在其截至2022年9月的财年内，星巴克的广告费用总计约为4.16亿美元，这一数字较前一年增长了全球广告投资，其中咖啡连锁店用于推广其产品和服务的支出为3.05亿美元。