抖音平台购买粉饼消费者分类数据

通过抖音后台数据统计分析粉饼消费数据，通过对历史下单用户画像建立，对用户进行标签制定，定位用户消费级别，为消费者广告营销策略提供数据支持。1、采集各季度的各个用户购买粉饼的数量等数据，并对用户进行脱敏处理，只采集用户编号。2、数据加工：当季总消费数量为各个用户购买粉饼的数量之和，用户消费占比(%)=消费数量/总消费数量*100%。3、用户消费能力运用ABCDEF分类法，对消费占比≥3%的，给予“A类”用户分级；消费占比≥2%不足3%的，给予“B类”用户分级；消费占比≥1%不足2%区间的，给予“C类”用户分级；消费占比≥0.5%不足1%区间的，给予“D类”用户分级；消费占比≥0.1%不足0.5%区间的，给予“E类”用户分级；消费占比＜0.1%的，给予“F类”用户分级。

This dataset is developed by statistically analyzing foundation powder consumption data via Douyin's backend, establishing user profiles based on historical order records, formulating user tags, and positioning user consumption tiers, to provide data support for consumer advertising and marketing strategies. 1. Data Collection: Collect relevant data including the quantity of foundation powder purchased by each user in each quarter, and perform user desensitization processing, only retaining user IDs. 2. Data Processing: The total quarterly consumption quantity is the sum of the foundation powder purchase quantities of all individual users. User consumption share (%) = (consumption quantity / total quarterly consumption quantity) * 100%. 3. User Consumption Capacity Classification: Adopt the ABCDEF classification method to grade users: users with a consumption share ≥3% are classified as "Category A"; users with a consumption share ≥2% but less than 3% are classified as "Category B"; users with a consumption share ≥1% but less than 2% are classified as "Category C"; users with a consumption share ≥0.5% but less than 1% are classified as "Category D"; users with a consumption share ≥0.1% but less than 0.5% are classified as "Category E"; users with a consumption share <0.1% are classified as "Category F".

搜集汇总

数据集介绍

特点

该数据集包含抖音平台粉饼消费者的分类数据，共计4012条，每季度更新。数据通过用户消费占比进行分级（A-F类），用于消费者广告营销策略支持。