NEOLOGISMS AND LANGUAGE CHANGE IN ENGLISH

This article explores the phenomenon of neologisms in English and their role in the ongoing evolution of the language. It examines the mechanisms of new word formation, including compounding, blending, borrowing, and semantic shift. The study also discusses the social, cultural, and technological factors driving lexical innovation. By analyzing recent examples from digital communication, media, and popular culture, the article demonstrates how neologisms reflect changes in society, thought patterns, and communicative practices.本文探讨英语中的新造词（neologisms）现象及其在该语言持续演变进程中的重要作用。本文考察了新词生成的各类机制，包括复合构词（compounding）、拼缀法（blending）、借词（borrowing）与语义转移（semantic shift）。本研究还探讨了驱动词汇创新的社会、文化及技术因素。通过分析数字传播、媒体与流行文化领域的近期实例，本文阐明了新造词如何反映社会、思维模式与传播实践的变迁。