Consumers shopping for groceries in discount stores by age in Italy 2023

According to a survey conducted in 2023, 37 percent of individuals aged between 35 and 54 in Italy preferred shopping for groceries in discount stores to other store formats. However, among those aged between 18 and 34, 34.5 percent favored this format over other options.

根据2023年的一项调查，37%的意大利35至54岁年龄段的个体更倾向于在折扣店购买食品杂货，而非其他类型的店铺。然而，在18至34岁年龄段的群体中，这一比例上升至34.5%，表明相较于其他购物选择，该购物格式更受青睐。