Sustainable Banking and Bank Loyalty
收藏Mendeley Data2026-04-09 收录
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This research aims to explore the antecedents of bank loyalty in a developing country context by examining psychological mechanisms through which sustainable banking influences bank loyalty.
本研究旨在探究发展中国家情境下银行忠诚度的前因变量，通过剖析可持续银行（sustainable banking）影响银行忠诚度的心理作用机制。
