Sustainable Banking and Bank Loyalty

This research aims to explore the antecedents of bank loyalty in a developing country context by examining psychological mechanisms through which sustainable banking influences bank loyalty.

本研究旨在探究发展中国家情境下银行忠诚度的前因变量，通过剖析可持续银行（sustainable banking）影响银行忠诚度的心理作用机制。