Reasons for using mobile phones when shopping in a physical store Singapore 2019

According to a survey on consumer shopping behavior conducted in Singapore from April to May 2019, 72 percent of respondents stated that they used their mobile phones when shopping in a physical store to compare prices online for the same item to ensure they were getting the best deal. Consumers’ habit of using mobile phones while shopping in an offline retail space may challenge the retail industry to make adjustments accordingly. Reshaping the retail industry      The retail industry in Singapore has been evolving along with consumer shopping habits and preferences. Consumers were no longer divided into those who shop online and those who enjoy shopping in brick-and-mortar stores. Some categorizations for different types of shoppers that may best describe the current shopping trends in the country included researcher and bargain hunter. These types of shoppers may reap the benefits of their mobile devices to help them gather ideas, research for products, or find similar products online to get the best value-for-money deals even while they were browsing in a physical store.   Showrooming and webrooming practice in Singapore       Checking out products at a physical store to make online purchases for the same product with better value for money, or showrooming, is a common practice in Singapore. Shoppers that practice showrooming believe that they can get a better offer by comparing the price of the product online. On the other hand, shoppers with the tendency to practicing webrooming may have done some research for the product online before completing their purchase in a physical store. This, too, may be a possible way to enhance their shopping experience as they can inspect the quality of the product more thoroughly.

根据2019年4月至5月在新加坡进行的消费者购物行为调查，72%的受访者表示，在实体店购物时，他们会使用手机比较相同商品的在线价格，以确保获得最佳交易。消费者在离线零售空间中使用手机购物的习惯可能对零售行业提出相应的调整挑战。新加坡零售业伴随着消费者购物习惯和偏好的演变而不断发展。消费者不再被划分为仅在线购物者和热衷于实体店购物的消费者。描述该国当前购物趋势的购物者类型分类可能包括研究员和讨价还价者。这类购物者可以通过他们的移动设备受益，帮助他们收集灵感、研究产品或在网上寻找类似产品，以在实体店浏览时获得最佳性价比交易。新加坡的实体店体验与网络购物实践——在实体店检查产品以在线购买相同产品并获得更高性价比的做法，即所谓的“实体店体验”，在新加坡是一种常见的做法。实践实体店体验的购物者相信，通过比较在线产品价格，他们可以获得更好的报价。另一方面，倾向于实践网络购物的购物者可能在完成实体店购买之前，已经在网上对产品进行了研究。这同样可能是提升他们购物体验的一种方式，因为他们可以更彻底地检查产品的质量。