Cultural Flesh – Social Metabolism

James F. McDonalds Cultural Flesh – Social Metabolism: The Corporal Nature of Collective Forms. The point of departure of the article is Wittgenstein´s stress on the semantic insecurity of the concept of philosophy, and this insecurity is transferred in the article to a contemporary concept of culture. Through an inclusion of Marshall McLuhan´s description of media as something organic, something metaphorically physical, which extends the body, a ‘prioric’ concept of culture is suggested in the article. It is based on the cultural extension of the human body, and the term refers to the cultural categories that one is automatically or deterministically born into. This can be extended further with the article´s collected cultural concept of ‘liberate cultures’, as when e.g. a German adopts a Jamaican or global Rasta identity.