Personal Data Ecosystems: Clarifying data providers’ decision to grant data control_ AHP analysis dataset

The aim of this research is to investigate the pivotal business dimensions influencing data providers’ decision to grant data control to data subjects, contributing to the resource-based view and theory of value co-creation. It first discerns business dimensions based on the networked level business model in personal data ecosystems:  value (value capturing, user value and ecosystem value) and control (actor relationship, data competitiveness and privacy risk). Next, employing Analytical Hierarchy Process (AHP) analysis, the study identifies the preferences of data providers regarding granting data control to data subjects, and afterwards scrutinizes three use cases with distinct ecosystem setups within the Solid Mobility Profile. The research identified the preferences of business dimensions data providers consider in the decision of data providers to grant data control are, in descending order of significance, value capturing, actor relationship and data competitiveness. The influence of these dimensions exhibits market variations across sectors and associated business models. The study accentuates the intricate decision made by data providers between value and control dimensions, demonstrated through the analysis of three Solid Mobility Profile use cases within the realms of Mobility as a Service (MAAS) and Cooperative Intelligent Transport Systems (C-ITS). The findings illuminate the nuanced considerations and sector preferences influences that shape data providers’ decisions regarding granting data control to data subjects in distinct ecosystem setups.