E-commerce users in Africa 2019, by income

In 2019, digital buyers in Africa were mostly people with low and middle incomes. According to Statista data, they made up 70 percent of the total share. High income shoppers represented 30 percent of all buyers. Young adults hold the largest share of online shoppers in Africa. In particular, people aged 25 to 34 years represented over 30 percent of the total share.

2019年，非洲地区的数字消费者主要为低收入和中收入群体。根据Statista的数据，该群体占据了总消费份额的70%。高收入消费者则占据了30%的购买份额。在非洲，年轻成年人占据了网络购物者的最大份额，尤其是25至34岁的年龄段，其比例超过了总份额的30%。