Discourses and Educational Initiatives for Developing Sustainability Competences of the World Business Council for Sustainable Development

Abstract The adoption of the logic of developing sustainable development (SD) competences in the business environment has grown both in the literature in the area and in business initiative programs. One player that emerges with the aim of assuming leadership in this process is the World Business Council for Sustainable Development (WBCSD). This article aims to answer the following research question: Are the WBCSD’s discourses and initiatives for developing sustainability competences spaces of various translations of corporate sustainability or a place for reaffirming logocentric and definitive discourses on the theme? For this, we analyzed the institutional documents (Vision 2050 and Action 2020) and carried out a series of on-site visits at the Brazilian and Portuguese BCSDs. In addition, we conducted a set of in-depth interviews with the managers and participants in the initiatives for developing sustainability competences (DSC). The data were analyzed according to the categories of Derrida’s deconstruction process. The analysis of the educational initiatives of the Brazilian and Portuguese BCSDs showed that they include the various discourses on corporate sustainability in their formative approach; however, logocentric and definitive thinking about the theme is reaffirmed in that the way the Vision 2050 guidelines are carried out is limited to the application of management tools.摘要 在商业环境中，培育可持续发展（Sustainable Development, SD）胜任力的逻辑理念，在该领域的学术文献与商业倡议项目中均得到愈发广泛的采纳。在此进程中，旨在发挥引领作用的核心主体便是世界可持续发展工商理事会（World Business Council for Sustainable Development, WBCSD）。本文旨在回应如下研究问题：世界可持续发展工商理事会围绕培育可持续发展胜任力所提出的话语与相关举措，究竟是多元诠释企业可持续发展的话语空间，还是重申该主题下逻各斯中心主义与确定性话语的场域？为此，我们对机构文件《2050愿景》与《2020行动》展开了分析，并对巴西与葡萄牙的国家可持续发展工商理事会开展了一系列实地走访。此外，我们还对可持续发展能力培育（Developing Sustainability Competences, DSC）项目的管理人员与参与者开展了多场深度访谈。研究依据德里达解构主义的分析范畴对所得数据进行了解读。对巴西与葡萄牙国家可持续发展工商理事会的教育类举措的分析结果显示，其培育路径中涵盖了多元的企业可持续发展话语；但与此同时，该主题下的逻各斯中心主义与确定性思维仍得到了重申——《2050愿景》指南的落实路径仅局限于管理工具的应用。