The Impact of Digital Financial Literacy and Attitudes on Digital Investment Decisions

This study aims to analyze the effect of Digital Financial Literacy and other financial factors on making Digital Investment Decisions in Indonesia, especially in the Jakarta, Bogor, Depok, Tangerang and Bekasi (JABODETABEK) areas. By using the Structural Equation Modeling (SEM) approach with SMART-PLS 4.0 which is used as a statistical tool to test hypotheses. Questionnaires were distributed via social media from December 18, 2024 to January 2, 2025. From the questionnaire, data was obtained from 403 respondents who had used the digital investment platform. Which then, left 381 respondents after removing outliers. This study explores seven hypotheses involving seven variables: Financial Attitude (FA), Financial Behavior (FB), Financial Knowledge (FK), Financial Well-Being (FWB), Financial Confidence (FC), and Digital Investment Decision (DID). The results showed that all hypotheses tested had a significant effect.本研究旨在分析数字金融素养（Digital Financial Literacy）及其他金融因素对印度尼西亚，尤其雅加达、茂物、德波、唐格朗与勿加泗（JABODETABEK）地区居民做出数字投资决策的影响。本研究采用结构方程模型（Structural Equation Modeling, SEM）方法，以SMART-PLS 4.0作为检验假设的统计工具。研究于2024年12月18日至2025年1月2日期间通过社交媒体发放问卷，共回收403名曾使用数字投资平台的受访者的问卷数据；经剔除异常值后，最终保留381份有效样本。本研究共设定7项假设，涉及7个变量：金融态度（Financial Attitude, FA）、金融行为（Financial Behavior, FB）、金融知识（Financial Knowledge, FK）、金融福祉（Financial Well-Being, FWB）、金融信心（Financial Confidence, FC）以及数字投资决策（Digital Investment Decision, DID）。研究结果显示，所有被检验的假设均具有显著影响。