CULTURAL ENVIRONMENT IN INTERNATIONAL BUSINESS MANAGEMENT

This article systematically analyzes the role and importance of the cultural environment in the process of international business management. In the context of globalization, companies interact with markets with different national, social and institutional cultures, which directly affects the effectiveness of management decisions. The study provides a scientific and theoretical overview of the impact of the concept of culture on the business environment, differences in management styles, cultural differences in the process of communication and negotiations, and their impact on strategic management. The results of the study are of practical importance for international companies, managers and researchers.本文系统性剖析了文化环境在国际商务管理进程中的作用与重要性。在全球化背景下，企业需与具备不同民族文化、社会文化与制度文化的市场开展互动，此过程直接影响管理决策的实施成效。本研究针对文化概念对商业环境的影响、管理风格差异、沟通与谈判进程中的文化分歧，及其对战略管理的作用，展开了科学的理论综述。本研究成果对于国际企业、管理人员及科研人员均具备实践参考价值。