Audience Data| 1.2B unique mobile users in APAC, EU, North America and MENA

At factori, we collect a variety of data sets from leading publishers, data platforms, online services, and data aggregators globally, linked to consumers, places, and businesses. We then combine that data with other public and private data sources to derive interests, intent, and behavioral attributes. Our proprietary algorithms then clean, enrich, unify and aggregate these data sets for use in our products.
We have categorized our audience data into consumable categories such as interest, demographics, behavior, geography, etc.

Record Count:251 Million+

Audience Data Categories:
Below mentioned data categories include consumer behavioral data and consumer profiles (available for US and Australia) divided into various data categories.

-Brand Shoppers
-Place Category Visitors
-Demographics
-Geo-Behavioural
-Interests
-Intent
-Events
-App Usage
-Auto Ownership
-Motorcycle Ownership
-Household
-Financial
-Purchase/ Spending Behavior
-Clusters
Data Type: Consumer Profiles - Available for US and Australia
-B2B Audiences

Customizable Audiences Data Segment:
Brands can choose the appropriate pre-made audience segments or ask our data experts about creating a custom segment that is precisely tailored to your brief in order to reach their target customers and boost the campaign's effectiveness.
Here are some examples of custom audiences you can create:
-Customer Locations:
Target people who live, work, and shop in specific areas, localities, or postcodes.
-Customer journey:
Target people based on their online and offline purchase
journeys.
-Geo-personas:
Target people using geo-demographic personas based on their gender, age group,
affluence, and geography.
-Business Locations:
Target people based on their business locations and their competitors.

Data Export Methodology:
Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a monthly basis.