APPLICATION OF INNOVATIVE MANAGEMENT MODELS IN STARTUP BUSINESSES

This article discusses the application of innovative management models in the activities of startup businesses and their advantages. Along with the outdated nature of traditional management methods, their inefficiency for startups is highlighted. In recent years, due to increasing competition, rapid technological and economic development, and unstable market conditions, the need for flexible management in startups has grown. The article emphasizes that the application of innovative management models is a key factor in achieving success in startup businesses.本文探讨创新管理模式在初创企业经营活动中的应用及其优势。同时着重阐明传统管理方法不仅已然过时，且对初创企业而言效率低下。近年来，随着竞争日趋激烈、技术与经济快速发展以及市场环境动荡不定，初创企业对灵活管理的需求日益增长。本文强调，应用创新管理模式是初创企业取得成功的关键因素。