Political_Marketing_India_Survey_File.xlsx

This survey data contains voters’ opinion about different factors of political marketing in India, specially for Loksabha election. Objective of creating this survey was to understand the critical factors which affect the voters’ political brand of choice. This survey has two parts – respondents’ demographic details and their opinion about the importance of different political factors to decide political brand of choice. This survey was conducted in3 major cities of India – Kolkata, Delhi and Mumbai. This data was collected through online mode like email, whatsapp and facebook between August 2021 and January 2022. This dataset contains 1926 responses spanning 32 column variables. The data can be used to shed light on the varying importance of political factors for voters of different demography and geography and those insights can be used by political markets to design tailored and targeted campaigns. This data can also be used to predict voter’s political brand of choice based on his/her demography and opinions about political factors.