Acxiom Real ID

Acxiom’s Real ID native Snowflake application puts the power to manage your customer data and resolve identities exactly where it belongs -- in your hands.

Generate Real IDs using personally identifiable information (PII) securely within Snowflake, and most importantly, without ever needing to transfer your PII outside of your own Snowflake account. Acxiom’s Real ID assigns precise identifiers at scale using the native application framework which also provides data access controls, secure data sharing and privacy governance. It enables the development of data-driven creative, media activation at scale and measurement – again requiring no movement of PII.

Acxiom brings world-class identity resolution to you. <br/>

DATA SAFETY AND SECURITY

Your PII data remains in your own protected cloud environment. PII data is never moved or exchanged with any third parties. Real ID uses Snowflake's native application framework to securely assign Real IDs.<br/>Acxiom is an industry leader in consumer privacy and data governance, with a history and reputation for ethically sourcing and credentialing data. You can be confident all touch points are collected and managed in a compliant manner.

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Installation and User Instructions<br/>Please see Acxiom Real ID User Guide, linked in the documentation section

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Free trial not applicable for Enterprise, please see Freemium listing for a free trial.

Acxiom 的 Real ID 原生 Snowflake 应用，将客户数据管理与身份解析的核心能力精准交付至您手中。
您可在 Snowflake 内部依托个人可识别信息（Personally Identifiable Information，以下简称PII）安全生成 Real ID 身份标识，尤为关键的是，全程无需将PII数据转出您的自有Snowflake账户。Acxiom 的 Real ID 依托原生应用框架实现大规模精准身份标识分配，该框架同时内置数据访问控制、安全数据共享与隐私治理功能。其可支撑大规模数据驱动的创意制作、媒体投放与效果衡量——全程同样无需移动任何PII数据。
Acxiom 为您带来世界级的身份解析能力。<br/>
数据安全与保障
您的PII数据将始终留存于受保护的自有云环境中，绝不会被转移或与任何第三方进行交换。Real ID 依托 Snowflake 的原生应用框架安全生成身份标识。Acxiom 是消费者隐私与数据治理领域的行业领军者，在数据合规采集与资质认证方面拥有悠久历史与良好行业声誉。您可放心，所有数据触点均以合规方式完成采集与管理。
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安装与用户操作说明<br/>请参阅文档板块中链接的《Acxiom Real ID 用户指南》
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免费试用不适用于企业版，请参阅免费增值（Freemium）产品列表以获取免费试用资格。

搜集汇总

背景与挑战

背景概述

Acxiom Real ID是一个原生Snowflake应用程序，专注于在用户自己的Snowflake账户内安全处理个人身份信息（PII），以生成精确的Real ID标识符，无需将PII数据转移给第三方。该数据集利用Snowflake框架提供数据访问控制、安全共享和隐私治理，支持大规模数据驱动的创意、媒体激活和测量，同时Acxiom作为行业领导者确保数据安全和合规管理。