Population Health Messaging TV Ad Data (2012 & 2016)

This item contains Population Health Messaging TV Ad Data (2012 & 2016). There is a Stata 13 file and an SPSS file. These data are at the ad level, meaning each row is a unique ad. If you want information on when and where the ads aired, or the ads' video files, you'll need to purchase the ad files for the 2012 & 2016 cycles separately. Contractual obligations with our data provider, Kantar/CMAG, necessitate that we limit access to the data to members of academic institutions using the data for academic purposes. To learn more and purchase data visit https://mediaproject.wesleyan.edu/dataaccess/. This item is part of the project Population Health Messaging TV Ad Data (2012 & 2016).