Population Health Messaging TV Ad Data (2012 & 2016)

This item contains Population Health Messaging TV Ad Data (2012 & 2016). There is a Stata 13 file and an SPSS file. These data are at the ad level, meaning each row is a unique ad. If you want information on when and where the ads aired, or the ads' video files, you'll need to purchase the ad files for the 2012 & 2016 cycles separately. Contractual obligations with our data provider, Kantar/CMAG, necessitate that we limit access to the data to members of academic institutions using the data for academic purposes. To learn more and purchase data visit https://mediaproject.wesleyan.edu/dataaccess/. This item is part of the project Population Health Messaging TV Ad Data (2012 & 2016).本数据集包含2012年与2016年公共卫生宣传电视广告数据（Population Health Messaging TV Ad Data），配套提供Stata 13与SPSS格式文件各一份。数据以广告为单位进行组织，即每一行对应一则唯一的广告。若需获取广告的播出时间、播出地域或广告视频文件，则需单独购买2012年与2016年周期的广告相关文件。鉴于与数据提供商Kantar/CMAG签订的合约条款，本数据集仅对以学术研究为目的使用数据的学术机构成员开放访问权限。如需了解更多信息或购买数据集，请访问：https://mediaproject.wesleyan.edu/dataaccess/。本数据集隶属于公共卫生宣传电视广告数据（2012年与2016年）项目。