Spending Power™ (Demo/Sample)

The Spending Power™ Free Dataset is a sample of 100 rows that represents the full dataset in terms of data types, organization, and fields. Please note that this is not real production data, subscribe to Spending Power™ full version to get 100% production data.

Spending Power™ is a modeled dollar estimate of what a household likely has available to spend, save, or invest after accounting for the fixed expenses of life (shelter, utilities, insurance, fixed transportation, and healthcare expenses). Unlike other behavioral-based indicators, Spending Power™ is derived from measured data and provides a high upper limit actual dollar value.

Spending Power™ differentiates spending capacity across households with similar demographic and financial profiles. It provides a continuous measure up to $1.2MM per household and delivers ground counts of households by spending tiers for market-level geographies as low as Census Block Group.

Fields Included:
- ZIP Code
- ZIP+4 Code
- DPC (Delivery Point Code)
- Spending Power Dollar Estimate

Disclaimer: The information in this data set is fictitious, should be treated as such, and should be used only for testing purposes. Information in the data set does not represent any known business or consumer.

搜集汇总

背景与挑战

背景概述

该数据集为包含100行样本的演示数据，通过建模估算家庭扣除固定开支后的可支配收入（上限120万美元），包含邮编级地理字段。数据为虚构，仅适用于测试场景。