Caramel/toffee popcorn brand preferences among Millennials and older generations 2016

This statistic shows the results of a survey conducted in the first quarter of 2016 among 5,000 adult American men and women on their preferred brand of caramel/toffee popcorn snacks. The figures show the difference in brand preference among Millennials and older generations. According to the source, this difference is calculated as "percent brand preference of individuals ages 18 to 35 minus individuals aged 36+". During the survey, the Millennials' preference of the Pop Weaver brand was 2.7 percent higher than that of older generations.

本统计数据显示了2016年第一季度对5,000名美国成年男女进行的关于其首选品牌焦糖/太妃糖爆米花零食的调查结果。数据揭示了千禧一代与较老一代在品牌偏好上的差异。据来源指出，这一差异计算为“18至35岁年龄段个体品牌偏好百分比与36岁及以上年龄段个体品牌偏好百分比之差”。在调查过程中，千禧一代对Pop Weaver品牌的偏好比老一代高出2.7个百分点。