RTB

该数据集经过匿名化处理，包含了访问URL序列以及一个二进制标签，用以指示次日是否发生了转化。每个URL序列的最大长度被设定为500，且在每个序列中仅保留最近访问的URL。数据集涵盖了五个广告商，分别来自四个类别：银行、电商、报纸和电信。该任务旨在进行在线广告中的转化预测。This dataset has been anonymized, containing sequences of visited URLs and a binary label that indicates whether a conversion occurred on the subsequent day. The maximum length of each URL sequence is set to 500, and only the most recently visited URLs are retained in each sequence. The dataset covers five advertisers from four categories: banking, e-commerce, newspapers, and telecommunications. This task focuses on conversion prediction in online advertising.

搜集汇总

背景与挑战

背景概述

RTB数据集是一个用于在线广告转化预测的匿名化数据集，包含访问URL序列和二进制标签，序列长度上限为500，数据来源于五个广告商，覆盖银行、电商、报纸和电信四个行业类别。