The impact of digital economy on household commercial insurance participation：Evidence from China

This paper constructs provincial-level digital economy indicators, combines them with data from the 2016 and 2018 China Family Panel Studies (CFPS), and uses Probit and Tobit models to explore the impact of the digital economy on household commercial insurance participation. The results show that the digital economy significantly promotes the possibility of household commercial insurance participation and the degree of participation; the digital economy promotes household commercial insurance participation through channels such as increasing the accessibility of residents' internet use, enhancing social trust, and increasing household income; and the marginal effect of the digital economy in promoting commercial insurance participation is stronger for households with lower education level and lower per capita income. The findings suggest that increasing the level of digitization in economically disadvantaged areas is an important way to promote the development of commercial insurance.

本研究构建省级层面数字经济（Digital Economy）指标体系，结合2016年与2018年中国家庭追踪调查（China Family Panel Studies, CFPS）数据，采用Probit与Tobit模型探究数字经济对家庭商业保险参保行为的影响。研究结果表明，数字经济可显著提升家庭商业保险的参保概率与参保程度；数字经济可通过提升居民互联网使用可及性、增强社会信任水平以及提高家庭收入等渠道促进家庭商业保险参保；且数字经济对商业保险参保的边际促进效应在受教育水平较低、人均收入偏低的家庭中更为显著。本研究发现，提升经济欠发达地区的数字化水平是推动商业保险发展的重要路径。