THE SIGNIFICANCE AND STRATEGIC ROLE OF DIGITAL MARKETING IN THE CONTEMPORARY WORLD

In the contemporary digital era, digital marketing has emerged as a transformative force reshaping how organizations engage with consumers, build brand equity, and drive economic value. This paper explores the importance and evolving role of digital marketing in the modern world, where internet penetration exceeds 60% of the global population and social media platforms serve billions of active users daily.在当代数字时代，数字营销已成为一股变革性力量，重塑了各类组织机构与消费者互动、构建品牌资产（brand equity）以及驱动经济价值的模式。本文探讨了数字营销在当今世界的重要性及其不断演变的角色，当前全球互联网普及率已超过全球总人口的60%，社交媒体平台每日服务数十亿活跃用户。