Sustainable consumption behaviors: Willingness to pay estimation and mechanism exploration

The main objective purpose of this dataset is to examine the mechanism underlying sustainable consumption behaviors and to estimate willingness to pay for sustainability-related product features.This dataset contains survey responses collected from a structured questionnaire, with participants being adults who had travelled to international destinations.The survey questionnaire was programmed on Qualtrics and administrated via a well-recognized online panel service platform in the UK.A pilot study was conducted with 90 participants to test the questionnaire validity. The main launch of the survey was then facilitated in September 2023.本数据集的核心研究目标在于探究可持续消费行为的内在作用机制，并评估消费者对可持续属性相关产品功能的支付意愿。本数据集包含来自结构化问卷的调研回复，调研参与者均为拥有出境旅行经历的成年人群体。本次调研问卷通过Qualtrics平台编写，并由英国一家知名在线调研面板服务平台进行投放管理。研究团队先期开展了包含90名参与者的预调研，以检验问卷的有效性。随后，本次调研的正式实施于2023年9月启动。