Dataset on customer engagement on social networks and operating income of Spanish SMEs

This dataset is linked to a research project analyzing how social media performance indicators can be used to construct customer engagement indicators, and how these, in turn, can be used to attempt to forecast the operating income of small and medium-sized enterprises (SMEs), using a sample of Spanish SMEs. Variables: SMEs opting for internal management by non-specialized staff (RT / LK / Post /Foll. /Op_Re), SMEs opting for management with specialized professionals (RT / LK / Post /Foll. /Op_Re)本数据集关联一项以西班牙中小企业（Small and Medium-sized Enterprises, SMEs）为样本的研究课题，该课题旨在探讨如何借助社交媒体绩效指标构建客户参与度指标，并进一步依托该指标尝试预测中小企业的营业收入。 变量说明：涵盖两类中小企业，一类采用非专业人员开展内部管理（相关指标为RT、LK、Post、Foll.、Op_Re），另一类聘请专业人员开展管理（相关指标为RT、LK、Post、Foll.、Op_Re）