INDIA (2008): Endline Evaluation on Birth Spacing in Five Districts of Jharkhand Round Two.

In order to assess the achievement and impact of program objectives on family planning and birth spacing, PSI commissioned an endline survey across the five districts to ORG Center for Social Research (a division of ACNielsen ORG MARG Pvt. Ltd.). The end line survey results for Phase I have been treated as the Baseline for Phase II. The recently concluded phase II (April 2006 to March 2008) incorporated the lessons learned during the phase I. The new project had the same goal of reducing unwanted fertility and improvement in reproductive health outcomes through increased use of birth spacing methods in rural Jharkhand. The project purpose remains the same: to induce trial and promote continued use of condoms and pills. The strategy was to increase substantially the frequency of the target groups exposure to messages and activities on birth spacing, and to increase the availability (both perceived and real) of condoms and pills among the target group. In addition to increasing the perception of product availability, the communication campaign emphasized on increasing self-efficacy in birth spacing and spousal support for birth spacing, as these factors was identified by earlier research as the key determinants of condom and pill use.