eCommerce Benchmark KPIs: Beverages in the Philippines

In 2023, next to an add-to-cart rate of 12.4%, a cart abandonment rate of 80.6%, and a conversion rate of 2.4%, the eCommerce Benchmark KPIs for Beverages in the Philippines also consist of an AOV of US$64.7, a discount rate of 12.4%, and a return rate of 1.4%.

于2023年，菲律宾饮料电商行业关键绩效指标（KPIs）除12.4%的加入购物车率、80.6%的购物车放弃率以及2.4%的转化率之外，还包括平均订单价值（AOV）为64.7美元、折扣率为12.4%以及退货率为1.4%。