Preventive behaviours during the pandemic: the role of collective rituals, emotional synchrony, social norms, and moral obligation

One of the main challenges posed by the COVID-19 pandemic is that it has necessitated a series of behavioural changes designed to stop the spread of the disease. This study focuses on collective processes with a social influence and intra-individual processes, as factors which mould preventive behaviours among Spanish citizens (<em>N</em> = 528). Using an on-line survey, we explored the impact of the ritual of collective applause (carried out daily for over 70 days), the role of perceived social norms in fostering preventive behaviours, and the mediating power of perceived emotional synchrony and a sense of moral obligation, as intra-individual processes. The dependent variables were preventive behaviours carried out in the past and intention to continue engaging in them in the future.新型冠状病毒肺炎（COVID-19）大流行所带来的主要挑战之一，是其迫使人们做出一系列旨在遏制疾病传播的行为改变。本研究聚焦于塑造西班牙公民（样本量<em>N</em> = 528）预防行为的两类核心影响因素：一是具备社会影响力的集体过程，二是个体内部过程。本研究通过线上问卷调研，考察了持续70余日的每日集体鼓掌仪式的影响、感知社会规范在推动预防行为中的作用，以及作为个体内部过程的感知情绪同步性与道德义务感的中介效应。本研究的因变量为受试者既往实施的预防行为，以及未来继续践行此类行为的意愿。