Personas -- enrich 1st-party data with 350+ U.S. consumer personas via on-demand API access or DaaS batch delivery

Gravy Personas data is based on the verified, real-world visits of over 250 million mobile devices in the U.S. to millions of commercial places of interest, 2,000+ leading brand locations, and over 1 million events each month. Companies use Gravy Personas in a wide range of applications including consumer behavioral analysis, market research, segmentation analysis, company growth analysis, site and product selection, competitive and cross-shopper insights, to enhance customer intelligence and CDP data, personalize targeting and ad campaigns, and more. Off-the-shelf Personas data sets are available and Gravy can also provide customer Personas data sets based on your unique needs. This type of data is available via batch delivery into AWS S3. Gravy Personas can also be accessed for a set of device IDs or a custom geographic area on demand, via API. Location data is processed through Gravy's patented AdmitOneTM verification engine with Location Data Forensics – filtering and categorizing inaccurate and even fraudulent location signals. The final result? A comprehensive collection of cleansed, high-quality location data products that drive real results.