Most well-known outdoor fashion brands among Gen Z in the UK 2024

The North Face is the leading outdoor fashion brand in the UK, based on brand awareness among Generation Z. The retailer was recognized by 86 percent of internet users, significantly more than second-placed Dr Martens. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

The North Face荣膺英国户外时尚品牌翘楚，其品牌认知度在Z世代中尤为突出。该零售商在86%的互联网用户中获得了认可，显著高于排名第二的Dr. Martens。在本项研究中，通过采用辅助品牌识别的概念对品牌认知度进行了调查，向受访者展示了品牌的标志和文字名称。欲了解更多详细结果，涵盖本排名中的所有品牌以及更多品牌？请查阅GCS品牌档案。以上统计数据展示了GCS品牌分析器的调查结果。