Dataset: Consumer Knowledge, Non-Functional Cues, & Consumer Purchase Decision Towards Islamic Financial Services (N = 415)

The data have been collected from the customers of five full-fledged Islamic banks, providing Islamic financial services in Pakistan. The measurement constructs of this dataset (N=415) were non-functional cues, consumers’ purchase decisions, and consumer knowledge. This dataset was categorized into four parts. The first part was formulated to measure the influence of non-functional cues that were based on the following four constructs: • Country of origin • Brand name • Advertising • Price The second part was framed to measure the consumer purchase decision process towards Islamic financial services, and the third part was formulated to assess consumer knowledge towards Islamic financial services that was constructed on the following three constructs: • Objective Knowledge • Subjective Knowledge • Familiarity The last part was added to collect the demographics of customers. By applying the Likert Scale, the respondents were indicated the extent to which statements were agreeable on a scale from 1= strongly disagree to 5= strongly agree.

本数据集的样本采集自巴基斯坦五家提供伊斯兰金融服务的成熟伊斯兰银行的客户。本数据集（样本量N=415）的测量构念涵盖非功能线索、消费者购买决策与消费者知识，且被划分为四个模块：
第一模块用于测量非功能线索的影响，其构建基于以下四个构念：• 原产国（Country of Origin）• 品牌名称（Brand Name）• 广告（Advertising）• 定价（Price）
第二模块旨在衡量消费者针对伊斯兰金融服务的购买决策过程；
第三模块用于评估消费者对伊斯兰金融服务的认知水平，其构建基于以下三个构念：• 客观认知（Objective Knowledge）• 主观认知（Subjective Knowledge）• 熟悉度（Familiarity）
第四模块用于收集客户的人口统计特征信息。调研采用李克特量表（Likert Scale），要求受访者根据自身对各调研表述的认同程度进行评分，评分区间为1=完全不同意至5=完全同意。