Dataset - Integrated Marketing Communication as a Digital Music Distribution Strategy: A Case Study of TuneCore Indonesia

This dataset contains the axial coding results derived from a qualitative case study titled “Integrated Marketing Communication as a Digital Music Distribution Strategy: A Case Study of TuneCore Indonesia.” The axial coding process was conducted manually following Strauss and Corbin’s grounded theory approach (1998). It connects categories and subcategories derived from open coding, explaining causal conditions, central phenomena, contextual and intervening conditions, actions/interactions, and their consequences. The analysis was based on anonymised interview transcripts with two key informants from TuneCore Indonesia, focusing on how Integrated Marketing Communication (IMC) strategies were implemented in digital music distribution. This file does not contain any raw interview data, names, or identifiable information. All excerpts have been conceptually abstracted into categories for documentation purposes. File content: One table (in Bahasa Indonesia) showing axial coding relationships based on the Strauss & Corbin paradigm model. Supplementary metadata note on research context and ethical anonymisation. The dataset serves as an analytical transparency document for RTTO reporting and reimbursement purposes, rather than as a raw qualitative data deposit.本数据集源自题为《整合营销传播作为数字音乐发行策略：以印度尼西亚TuneCore公司为例》的质性案例研究，包含其轴向编码成果。 本次轴向编码流程严格遵循施特劳斯与科宾1998年提出的扎根理论（Grounded Theory）方法，以人工方式开展。该流程将开放式编码所得的范畴与子范畴进行关联，阐释其因果条件、核心现象、情境与介入性条件、行动/互动过程及其产生的后果。 本次分析基于来自印度尼西亚TuneCore公司的两名关键信息提供者的匿名化访谈转录文本，核心聚焦于整合营销传播（Integrated Marketing Communication，简称IMC）策略在数字音乐发行场景中的落地实践。 本文件未包含任何原始访谈数据、姓名或可识别的个人信息。所有摘录均已通过概念提炼转化为范畴，以满足文档归档需求。 文件内容： 一张基于施特劳斯与科宾范式模型构建的轴向编码关系表（采用印度尼西亚语编写）。 关于研究背景与伦理匿名化处理的补充元数据说明。 本数据集并非原始质性数据存储库，而是用于RTTO报告与报销流程的分析透明度文档。