Marketing Identity Elements for Auto™

Augment and verify your customer identity and contact data to better support successful management of, and communications to, each individual in your target audience. Marketing Identity Elements for Auto offers the raw Personally Identifiable Information (PII) data needed to validate, enhance, verify, and link consumer records for effective CRM management and better ensure your marketing messages and offers reach your target audience. Data is sourced from trusted data partners and is available to clients via regular updates. Most importantly, it is approved for use as part of marketing campaigns.

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Marketers are continuously challenged by dynamic consumer contact information and interactions with their company. Consumer information collected can contain multiple nicknames or last names, as well as current and old addresses, phone numbers, emails, IP addresses, and Mobile Advertising ID (MAIDs). Interactions can also be tracked across many channels such as brick and mortar purchases, online browsing and purchases, and customer service via phone, email, text, chat, and more. And further complicating the view of any consumer, most companies maintain multiple databases that include consumer data, such as marketing, sales, billing, customer service, loyalty, partner, retention, collections, and more.

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As an enhancement to the core Marketing Identity Elements(MIE) offering, records are appended with auto-focused digital segments and financial capacity insights to differentiate consumers that are most likely to be able to purchase or invest in your products and services.

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These additional insights - including neighborhood risk scores, Auto in-market propensity score, estimated income, affluence, spending power, and financial durability can help marketers identify, segment, and reach attractive audiences for marketing campaigns.

Please note that in this limited trial, you would get access to fictious data that reflects production setup. We will be very happy to share production data once the contracts are signed.

原始信息汇总

Marketing Identity Elements for Auto™ 数据集概述

提供商

• Equifax

试用信息

• 免费试用：30天
• 试用数据：虚构数据（反映生产设置）
• 生产数据：需签订合同后提供

数据集描述

• 目的：增强和验证客户身份及联系数据，支持有效的CRM管理和营销活动
• 数据来源：可信数据合作伙伴
• 更新频率：定期更新
• 适用场景：营销活动

业务需求

360度客户视图

• 验证和增强客户联系信息
• 识别不同地址的消费者并链接客户记录
• 创建单一、可操作的客户视图

客户获取

• 实施地理围栏技术
• 基于用户偏好和行为提供个性化广告
• 通过可选财务洞察更好地与消费者互动

身份解析

• 确认跨渠道的潜在买家身份数据
• 确保提供给合作伙伴或客户的联系数据准确
• 连接姓名和别名
• 确认渠道联系详情
• 确认性别、年龄和出生日期数据
• 标记或删除已故消费者以减少营销成本

使用示例

• 选择具有特定标准的客户 sql select count(*) from dataset.MIE_PLUSAUTO_SAMPLE;

数据覆盖

• 时间覆盖：过去6个月（事件驱动）
• 地理覆盖：美国（所有州）及其他51个地区（按地址）

云区域可用性

AWS

• US East (N. Virginia)
• US East (Ohio)
• US West (Oregon)

Azure

• East US 2 (Virginia)
• 其他2个区域

刷新频率

• 每季度

法律条款

• 标准条款

联系方式

• 销售：[e-mail]
• 支持：[e-mail]

相关数据集

• B2bConnect™ - Business Firmographics (Demo/Sample)
• Income360® (Demo/Sample)
• B2bConnect™ - Business Firmographics
• US Consumer Credit Trends (Demo/Sample)
• Analytic Dataset
• Analytic Dataset (Demo/Sample)

搜集汇总

背景与挑战

背景概述

该汽车行业营销数据集提供个人身份验证数据及金融能力分析指标，帮助优化客户管理并精准触达目标受众。包含购车倾向评分、收入估算等汽车专属特征，数据来源于可信合作伙伴并定期更新。