SAMPLE Mobile Web Clickstream | 1st Party | 3B+ events verified, US consumers | Safari, Chrome, ...

This dataset encompasses mobile web clickstream behavior on any browser, collected from over 150,000 triple-opt-in first-party US Daily Active Users (DAU). Use it for measurement, attribution or path to purchase and consumer journey understanding. Full URL deliverable available including searches with domain, path and parameter.

Tie web visits to app and location events using anonymized PanelistID for omnichannel consumer journey understanding.

搜集汇总

背景与挑战

背景概述

该数据集包含超过30亿次验证的美国消费者移动端网页点击流事件，采集自15万以上三重确认的第一方日活用户，覆盖Safari、Chrome等浏览器。它提供完整URL（含域名、路径和参数）数据，可用于测量、归因或消费者旅程分析，并支持通过匿名用户ID关联应用与位置事件以实现全渠道洞察。