The objective of this study is to understand about the relationship between the consumer and the brand image of Starbucks Coffee. The author chose to study "Starbucks" because of the "Starbucks" is an
Values are means and standard deviations for continuous variables and frequencies and percentages for categorical variables. Abbreviations: BMI, body mass index (kg/m2); WHR, waist-hip ratio. a “Other
The data were generated from a survey on coffee consumption in Japan, and were collected from three regions: Kyoto Prefecture, Osaka Prefecture, and Tokyo. The data includes variables that represent t