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Perishable Investment and Hysteresis in Capital Formation

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NBER1989-04-01 更新2025-01-04 收录
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Entry into a market seems to necessitate some investment into "marketing capital" (or distribution capital: advertising, dealerships etc... ). This form of investment has the property that, if it is unused for some time, it quickly becomes worthless. When entry into a market requires marketing

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1989-04-01
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