U.S. sales revenue and promotional spending for leading selling biologics according to dollar sales in 2010.*

Sources: Direct-to-consumer advertising data provided by Kantar Media; promotion to professionals data derived from the IMS Health Integrated Promotional Services™, 2010 and excludes epromotion and expenditures for conferences and meetings depicted in Table 1; sales data derived from IMS National Sales Perspectives™.数据来源包括：由凯度媒体（Kantar Media）提供的直接面向消费者的广告数据；源自2010年IMS健康整合推广服务（IMS Health Integrated Promotional Services™）的专业人士推广数据（该数据不包含电子推广及表1所列会议相关支出）；以及源自IMS全国销售视角（IMS National Sales Perspectives™）的销售数据。