Unacast Demographic Data for U.S. Mobile Devices

Unacast offers demographic data for millions of commercial points of interest (POIs) and custom locations within the United States. This data enables users to analyze the demographic profiles of visitors to any location. Companies use Unacast Demographic Data for: - Market analysis - Advertising and marketing - Competitor analysis - Business intelligence - Benchmarking - Operational and staffing strategies Unacast Demographic Data is derived from GPS location data processed through our proprietary machine-learning model. Unlike typical location data products that rely solely on aggregating the underlying GPS device-level supply, our demographic data is more robust and less dependent on GPS supply fluctuations because it is powered by a machine learning model based on 120+ data sources. Demographic data is best used along with Unacast Trade Area Data and Foot Traffic Data. Together, these datasets provide insights into location visitors, human movement, and where visitors travel from. These aggregated, machine-learning powered datasets were built with a privacy-first mindset to give you peace of mind as you solve your biggest business problems.