eCommerce Benchmark KPIs: Electrical Appliances in Morocco

In 2023, next to an add-to-cart rate of 7.9%, a cart abandonment rate of 80.4%, and a conversion rate of 1.5%, the eCommerce Benchmark KPIs for Electrical Appliances in Morocco also consist of an AOV of US$131.9, a discount rate of 8.3%, and a return rate of 5%.

在2023年，摩洛哥家电电子商务基准关键绩效指标（KPIs）中，除7.9%的加入购物车率、80.4%的购物车放弃率和1.5%的转化率之外，还包括平均订单价值（AOV）为131.9美元、折扣率为8.3%以及退货率为5%。