eCommerce Benchmark KPIs: Bullion & Precious Metal in the Philippines

In 2023, next to an add-to-cart rate of 5.1%, a cart abandonment rate of 81.6%, and a conversion rate of 0.9%, the eCommerce Benchmark KPIs for Bullion & Precious Metal in the Philippines also consist of an AOV of US$322.2, a discount rate of 6%, and a return rate of 0.7%.

在2023年，菲律宾贵金属电子商务基准关键绩效指标（KPIs）除却5.1%的添加购物车比率、81.6%的购物车放弃率以及0.9%的转化率之外，还包括平均订单价值（AOV）为322.2美元、折扣率为6%以及退货率为0.7%。