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This study examined how taste compensation is affected by mortality salience and its mechanisms during the pandemic. It conducted four studies and confirmed that mortality salience can cause consumers to seek stronger taste compensation, and the mediating role of compensation motivation. Additionally, low self-efficacy leads consumers to rely more on external compensation, as the impact of mortality salience upon compensating motivation can be negatively moderated by self-efficacy. This study identified new antecedents of F&B taste that add to the literature on compensatory consumption and pandemic research. It also helps hospitality managers and marketers to better understand consumers' dietary preferences and modify their business strategies accordingly during and after the COVID-19 outbreak.本研究聚焦新冠疫情背景下，死亡凸显（Mortality Salience）对味觉补偿的影响及其作用机制。研究通过四项实验证实，死亡凸显会促使消费者寻求更强的味觉补偿，且补偿动机在其中发挥中介作用。此外，低自我效能感（Self-Efficacy）会使消费者更倾向于依赖外部补偿，即自我效能感会对死亡凸显作用于补偿动机的影响产生负向调节作用。本研究识别出餐饮（Food and Beverage, F&B）味觉偏好的全新前置因素，丰富了补偿性消费与疫情相关研究的学术文献。同时，本研究可为酒店业管理者与营销人员在新冠疫情暴发期间及疫后阶段，更好地理解消费者饮食偏好、针对性调整经营策略提供参考。