OPPORTUNITIES AND PROSPECTS OF UTILIZING MANAGERIAL COMPETENCIES TO IMPROVE THE EFFICIENCY OF ENTREPRENEURIAL ENTERPRISES

This article examines the role of managerial competencies in enhancing the efficiency of entrepreneurial enterprises. Based on scientifically grounded sources and empirical research, the study analyzes the impact of leadership skills, decision-making abilities, and strategic thinking on enterprise performance. The research also explores modern approaches to human resource management and their application in improving organizational productivity. The findings highlight that the effective utilization of managerial potential significantly contributes to sustainable business development, innovation, and competitiveness in the market environment.本文探讨了管理胜任力（managerial competencies）在提升创业型企业运营效率中的作用。本研究依托科学可靠的数据源与实证研究，剖析了领导技能、决策能力与战略思维对企业绩效的影响。本研究同时探讨了人力资源管理的现代方法及其在提升组织生产力中的应用。研究结果表明，有效利用管理潜能可显著助力企业在市场环境中实现可持续业务发展、创新与市场竞争力提升。