Leading Cho Huay chain Thailand 2023, by brand

In 2023, TookDee was the leading profit-sharing Cho Huay chain in Thailand, with around 5,600 stores across the country. Other leading Cho Huay chains in Thailand are, for instance, Donjai, Tiddao, and Khaidee. Traditionally, Cho Huay are local grocers run by independent local merchants. Is this the bust of traditional grocery shops in Thailand? Contrary to popular belief, traditional local grocery shops or Cho Huay are not disappearing in Thailand. The local grocery shops may be slower to adapt, develop, and choose to maintain their business models and traditional-looking storefronts. However, the strengths that have helped Cho Huay thrive include proximity and ties to the local community, lower prices, and the options to buy smaller portions and put on a buyer’s tap. For example, one can purchase a cigarette instead of the whole pack. Profit sharing convenience store model Seeing the opportunity and aiming to obtain a share of the convenience store, several large corporates have launched a profit-sharing convenience store chain. The companies contact and offer to partner with established Cho Huay stores in the local communities and launch new stores. This includes TookDee shops by Carabao Group, the producer of Thailand’s second most popular energy drinks, and Donjai stores by Berli Jucker PCL, a Thai conglomerate that distributes food and pharmaceuticals.

于2023年，TookDee成为泰国领先的利润共享Cho Huay连锁企业，全国范围内拥有约5,600家门店。泰国其他主要的Cho Huay连锁企业包括Donjai、Tiddao和Khaidee等。传统上，Cho Huay为地方杂货店，由独立的地方商人经营。这是否标志着泰国传统杂货店的衰落？与普遍看法相反，在泰国，传统的本地杂货店或Cho Huay并未消失。这些地方杂货店或许在适应、发展和选择维持其商业模式及传统外观店面方面略显滞后。然而，助力Cho Huay繁荣的要素包括其地理位置与当地社区的紧密联系、较低的价格以及购买较小份量商品和享受买方优惠的选择。例如，顾客可以购买一支香烟而非整包。利润共享便利店模式鉴于机遇，并旨在获取便利店市场份额，数家大型企业已推出利润共享便利店连锁。这些公司主动接触并提议与当地社区内已设立的Cho Huay门店合作，并开设新店。其中包括由泰国第二大流行能量饮料生产商Carabao Group经营的TookDee门店，以及由分销食品和药品的泰国财团Berli Jucker PCL经营的Donjai门店。