Data of Chinese designer- entrepreneur’s digital storytelling and audiences’ engagement

These Data have been collected from Jicheng fashion designer entrepreneur’s (FDE’s) Weibo where she posted (e.g. text, photo) and interacted with her audiences. The author initially identified which item of cultural content is embedded in her each post with ten categories and have added up them at the same time, and next in importance measured statistically her audiences’ engagement activity to each post corresponds, finally calculated the percent to six cultural items and the average to three engagement activity items.

本数据集的数据来源于时尚设计师创业者（Fashion Designer Entrepreneur，FDE）季诚的微博账号，其曾在此发布文字、照片等内容并与受众互动。本研究的作者首先识别出季诚每条博文所蕴含的文化内容项，将其划分为十大类别并完成计数统计；随后以统计学方法量化每条博文对应的受众互动活跃度的重要性；最终计算出六大文化内容类别的占比，以及三项互动活动指标的平均值。