SCIENTIFIC DISSEMINATION TEXTS: ANALYSIS OF TWO REPORTS ON PESTICIDES

ABSTRACT: This work is constructed with the intention of examining the text of scientific dissemination as a syncretic text to verify how the senses are constructed in each of the reports, also highlighting the concept of observer in discursive semiotics as responsible for the maintenance of perspective or the point of view of discourse. To reach its objective, the work, because both journals use visual and verbal language to compose their reports, firstly aims to verify how their texts selected for analysis create unity of meaning by integrating the two modalities of language. Second, it proposes to examine how the issue of pesticides is approached by the report of the magazine Super Interessante and by the magazine Pesquisa Fapesp. What is observed in the texts is the purpose of disseminating scientific information in a more accessible way to the public for which they are intended. Although both use similar language resources, they are used differently in function of the difference of their interlocutors, which establishes the observer responsible for conducting the point of view. The discursive semiotics will be the theoretical-methodological basis to understand the syncretic mechanisms involved in the constitution of the mentioned texts of scientific divulgation and, in using it, we will try to highlight its proposals for the treatment of the verbo-visual texts.

摘要：本研究旨在将科学传播文本视为融合性文本（syncretic text）展开考察，以验证各报道中的意义建构路径，同时凸显话语符号学（discursive semiotics）中的“观察者”概念——该角色负责维系话语的视角与立场。鉴于《Super Interessante》与《Pesquisa Fapesp》两份期刊均通过视觉与语言文字构建报道内容，为达成研究目标，本研究首先旨在考察所选分析文本如何通过整合两种语言模态实现意义统一性。其次，本研究拟考察上述两份期刊的报道如何呈现农药议题。经文本分析可见，两项报道均旨在以更具可读性的方式，向目标受众传播科学信息。尽管二者所用的语言资源相似，但由于目标受众存在差异，语言资源的使用方式亦有所不同，由此确立了负责主导话语视角的观察者角色。话语符号学将作为本研究的理论与方法论基础，用以理解上述科学传播文本建构过程中的融合机制；同时，本研究将尝试阐发话语符号学在处理语词-视觉（verbo-visual）文本方面的相关主张。