eCommerce Benchmark KPIs: Bags & Accessories in Pakistan

In 2023, next to an add-to-cart rate of 8.4%, a cart abandonment rate of 92.1%, and a conversion rate of 0.7%, the eCommerce Benchmark KPIs for Bags & Accessories in Pakistan also consist of an AOV of US$89.3, a discount rate of 13.1%, and a return rate of 7.2%.

在2023年，巴基斯坦电子商务领域手袋及配饰的关键绩效指标（KPI）显示，相较于8.4%的加入购物车比率、92.1%的购物车放弃率以及0.7%的转化率，平均订单价值（AOV）为89.3美元，折扣率为13.1%，退货率为7.2%。