Tourist model path analysis.

The environmentally responsible behaviors of residents and tourists are great significance to the protection of natural resources and sustainable development of ecotourism. This paper takes China’s Qilian Mountains National Park as the case place. By constructing a theoretical model of perceived value on environmentally responsible behavior and studying the relationship between residents’ and tourists’ perceived value, satisfaction and environmentally responsible behavior from both subject and object perspectives, the study shows that. Educational level and occupational distribution have significant effects on residents’ and tourists’ perceptions of ecotourism environmentally responsible behaviors, but age only has a significant effect on residents’ perceptions of ecotourism environmentally responsible behaviors. Gender differences do not affect residents’ and tourists’ perceptions of ecotourism environmentally responsible behaviors. The theoretical model between residents’ perceptions of environmentally responsible behaviors, environmentally responsible behaviors, and satisfaction was basically confirmed. Perceived environmentally responsible behaviors of tourists does not affect satisfaction. Satisfaction has a positive effect on tourists’ environmentally responsible behaviors. Perceived environmental responsibility of tourists has a significant positive effect on tourists’ environmentally responsible behaviors. The overall level of residents’ perception of environmentally responsible behaviors in ecotourism is higher than tourists’ perception. Residents and tourists have a poor perception of ecological and environmental protection policies. This paper expects to strengthen residents’ and tourists’ perceptions of ecologically responsible behaviors. Establishing the sentiment of satisfaction and commitment to environmental protection motivates residents and tourists to implement environmentally responsible behaviors and contribute to the sustainable development of ecotourism.居民与游客的环境责任行为（environmentally responsible behavior），对于自然资源保护与生态旅游（ecotourism）的可持续发展具有重要意义。本研究以中国祁连山国家公园为案例研究地。本研究构建了环境责任行为感知价值（perceived value）理论模型，并从主客体双视角探讨居民与游客的感知价值、满意度与环境责任行为之间的关联，研究结果表明：教育水平与职业分布对居民与游客的生态旅游环境责任行为感知具有显著影响，但年龄仅对居民的生态旅游环境责任行为感知存在显著作用。性别差异不会对居民与游客的生态旅游环境责任行为感知产生影响。居民环境责任行为感知、环境责任行为与满意度之间的理论模型得到了基本验证。游客的环境责任行为感知并未对满意度产生显著影响。满意度对游客的环境责任行为具有正向影响。游客的环境责任感知对其自身的环境责任行为具有显著正向作用。居民对生态旅游环境责任行为的整体感知水平高于游客。居民与游客对生态环境保护政策的感知程度偏低。本研究旨在强化居民与游客的生态责任行为感知，培育其环境保护的满意度与责任承诺感，以此激励居民与游客践行环境责任行为，为生态旅游的可持续发展贡献力量。